Anthropology extracts the true nature of tech

Genevieve Bell on how fieldwork and observation can guide technology.

Genevieve Bell, director of interaction and experience research at Intel Corporation, says when she approaches technology she is "less interested in thinking about the piece of technology itself and more interested in the kind of work that technology is trying to do and the larger context in which it finds itself."

In the following interview, Bell discusses her experience as a "Thinker in Residence" and how anthropology concepts can be used to make tech more consumer centric.

Absolutely brilliant article on how anthropology applies to thinking about technology issues and creating solutions. Love what Genevieve says about her work in making Intel a more consumer-centric company.